“Woman in a Hijab Stars in Hair Product Advertisement for L’Oreal,” by Victoria Friedman, Breitbart
L’Oréal Paris UK has cast a woman who wears an Islamic headscarf as a model in a hair care product campaign.
Youtuber and Instagram personality Amena Khan called the L’Oréal campaign, launched Monday, “game changing” for showcasing a woman who completely covers her hair in the hair care advertisement.
“How many brands are doing things like this? Not many. They’re literally putting a girl in a headscarf – whose hair you can’t see – in a hair campaign,” she told the British edition of Vogue.
The fashion magazine applauded the “conversations” the ad will “provoke”, saying that L’Oréal has now “democratised” its “Worth It” messaging.
“Whether or not your hair is on display it doesn’t affect how much you care about it,” Ms. Khan says in her portion of the one minute-ad which featured other “diverse British ambassadors and influencers”.
L’Oréal Paris UK General Manager Adrien Koskas called the commercial a “disruptive campaign for the haircare market”….