MSNBC’s Rebrand Ad Is Hilariously Fake

MSNBC is rebranding to become MS Now, which sounds like a charity for people with Multiple Sclerosis, and to celebrate this they’re putting out ads as part of a $20 million marketing campaign declaring themselves to be ‘the network of the people’.

One of the ads has part time whinge bag Rachel Maddow, who hasn’t been thrown in a concentration camp despite repeatedly claiming she’s about to be by President Trump, reading the preamble to the U.S. Constitution.

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However, as the The Washington Free Beacon quite hilariously points out, interspersed between the real footage are staged shots of random black people alongside MSNBC MS NOW hosts.

Because the network ditched Joy Reid, Tiffany Cross, and reassigned other black anchors, they’ve had to hire in black actors to even up with the predominantly white faces of their ‘talent’.

The actors, Alex Mason, Shekaya Sky McCarthy, and Marcel Noel, not once identified as paid performers, pensively stare somewhere off camera as Maddow talks about forming “a more perfect union.”

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— Washington Free Beacon (@FreeBeacon) November 11, 2025The Beacon notes that the promo “appears to be a ham-handed effort by MSNBC’s new parent company, Versant, to cater to MSNBC’s large black audience—the largest in cable news—when its primetime and morning anchor lineup is overwhelmingly white.”

It’s just another day on set for Alex Mason, a veteran commercial actor who has starred in spots for the likes of ZipRecruiter, KFC, Target, and Intuitive Surgical, where he played a “surgeon in training.” pic.twitter.com/TeuFy8ijMv

— Washington Free Beacon (@FreeBeacon) November 11, 2025

Marcel Noel, who hails from Canada, is also a veteran commercial actor featured in ads for insurance giant Allstate, underwear brand Saxx, and Prince George, British Columbia’s tourism department. pic.twitter.com/5aKhZihYT6

— Washington Free Beacon (@FreeBeacon) November 11, 2025

Of course it’s all fake. There’s nothing authentic about MSNBC MS NOW.

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Watch: MSNBC’s Rebrand Ad Is Hilariously Fake