Ivanka Trump’s fashion label has defied its critics, posting a 61% increase in wholesale revenues despite a turbulent year in the press and a boycott from consumers backing the #GrabYourWallet campaign.
G-III Apparel Group, the manufacturing firm behind the First Daughter’s company, as well as other fashion brands including Calvin Klein, DKNY and Tommy Hilfiger, has released its annual statement, noting that sales of Ivanka Trump licensed products rose to $47.3million in the year ending 31st January 2017.
This performance contrasts dramatically with statements released by department stores such as Nordstrom, one of many big names to drop Ms Trump’s products, citing weak sales. Neiman Marcus and Bergdorf Goodman, also dropped the label, and Trump’s merchandise was relegated to clearance bins. It is still stocked by Macy’s, Bloomingdales and Dillard’s in the US.
President Trump himself felt compelled to Tweet when Nordstrom dropped Ivanka’s line, stating “My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!” on 8th February.