Disney Toppled From Top Spot as Highest-Grossing Studio at Box Office

The Disney logo is displayed outside the Disney Store in Times Square in New York on Dec. 14, 2017.Photo by: Drew Angerer/Getty Images

Disney has been knocked off its perch as Hollywood’s top-grossing studio at the box office in 2023 by Universal, according to reports.

Last year, the two entertainment giants battled for supremacy in movie theaters, with reports from Variety and Hollywood Reporter indicating that Universal managed to edge out Disney in both domestic and offshore revenue.

Universal, which released 24 movies in 2023, generated an estimated $4.91 billion in worldwide ticket sales, per the reports.

Disney, by contrast, issued 17 titles last year, bringing in $4.83 billion.{snip}

Domestically, Universal also came out ahead of Disney, managing to generate revenue of $1.94 billion compared with $1.9 billion.

In another disappointment for Disney, the studio failed to break into the top three of 2023’s highest-grossing movies. That honor belonged to Warner Bros. and Universal: Warner Bros.’ “Barbie” brought in $1.4 billion, followed by Universal’s “The Super Mario Bros. Movie” with $1.3 billion and “Oppenheimer” at $950 million.

Disney’s drop into second place comes in a year fraught with controversy for the entertainment giant over its long-running “woke” agenda.

In March 2022, Florida lawmakers passed HB 1557, or the Parental Rights in Education Act, which banned instruction of gender identity and sexual orientation in public schools for kindergarten through third grade.

The bill was later signed into law by Florida Gov. Ron DeSantis, a Republican who has pushed back against policies that he and other conservatives have described as radically progressive.

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Supporters of the legislation have argued that it gives parents more power to decide how and when topics relating to LGBT issues can be introduced to their children. It also gives parents the opportunity to sue school districts for violating the rules set out in the legislation.

The DeSantis–Disney dispute continued into 2023. Mr. DeSantis ended a decades-long deal allowing Disney World to govern its vast Central Florida resort by itself in February 2023. The Republican governor said the action was aimed at holding Disney accountable.

“The corporate kingdom finally comes to an end,” he said in February 2023. “There’s a new sheriff in town, and accountability will be the order of the day.”

Some Democrats voiced opposition to the bill.

“This all seems a retaliation by the governor for Disney voicing its support for the LGBTQ community,” said state Sen. Linda Stewart (D-Orange County).

Disney on the Back Foot

After Disney expressed its opposition to the Florida parental rights bill and embarked on a culture war with Mr. DeSantis, the company faced boycott calls from parent groups and conservatives—and later lost billions in market value.

The company also faced streaming losses, and its stock was downgraded partly because of fears of lower attendance at its Disney World and Disneyland theme parks.

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The company also announced several rounds of layoffs in 2023, as Disney CEO Bob Iger revealed in February 2023 that he was looking to cut 7,000 jobs as part of efforts to slash costs by $5.5 billion.
Disney’s market capitalization on March 25, 2022, three days before its statement criticizing the parental rights law, stood at $253.3 billion. After falling sharply in the weeks since, it staged numerous minor rallies but has, on the whole, remained depressed, currently standing at $167.8 billion as of Jan. 3.
Recent financial documents filed with the U.S. Securities and Exchange Commission show that Disney expects its stock price to remain “volatile” as it acknowledged that it faces “risks relating to misalignment with public and consumer tastes and preferences for entertainment, travel, and consumer products.”

The company acknowledged in the filing that “revenues and profitability are adversely impacted” when their “entertainment offerings and products” don’t “achieve sufficient consumer acceptance.”

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