Did President Donald Trump just do it again? Cracker Barrel announced — after an epic backlash from the White House and customers — that it was bringing back the “Old Timer” logo and ditching the newly rebranded one.
[snip]
“We thank our guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a statement to FOX Business.
“We said we would listen, and we have,” it added. “Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the statement continued.
[snip]
Even President Trump entered the fray, as my RedState colleague Rusty Weiss reported.
Trump wrote:
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” he wrote. “They got a Billion Dollars’ worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today,” added Trump. “Make Cracker Barrel a WINNER again.”
So, Trump posted on Tuesday morning, and by the end of the day, Cracker Barrel reversed course. Coincidence? I don’t think so!
Update – President Trump has now weighed in on the company’s about-face:
* Original Article:
https://redstate.com/katie-jerkovich/2025/08/26/did-trump-do-it-again-cracker-barrel-makes-huge-announcement-after-epic-backlash-n2193260