It’s been more than a month, and more than a few conservatives have been complaining about a major algorithm shift on the X platform. Instead of seeing posts from people they follow or may like, the “For You” feed is serving up to conservatives all of the most hard-core leftists who didn’t take their ball and go home when Elon Musk bought Twitter.
It’s worth noting, however, that Linda Yaccarino, the platform’s president and CEO, did resign in July, and the quirky algorithm patterns seemed to have commenced in early September. X has not hired her successor at this point, and Musk remains chairman and chief technology officer (CTO).
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Then, out of the blue, the X platform for conservatives turned into this almost non-stop barrage of posts featuring one of the most unlikeable liberals you’d ever want to see. Her name is Jennifer Welch. I couldn’t block her or mute her fast enough, but then I saw many, many other conservatives asking the same thing on X: “How did this woman end up in my feed?”
Universally, no one even knew who she was or ever saw a post from her before, in spite of the fact she is a B-level leftist “celebrity.” Is she putting out big money to X to “boost” her posts? I can’t tell.
So, who is she anyway?
I looked her up, and here’s all you need to know. She apparently started out as an interior designer and leveraged that to become a TV personality by joining the cast of a Bravo network series called Sweet Home Oklahoma. She’s divorced (lucky him) and the mother of two sons (pray for them). She probably did other things, too, but fast forward to now. She and one of her friends, Angie Sullivan, launched a podcast called I’ve Had It, and you can bet she has, but I would think antibiotics are good for that sort of thing.
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When I started my career in communications, I produced radio talk shows on the big AM “blowtorch” in Pittsburgh. One of the veteran talk hosts told me the key to ratings was to be loved or hated, but nothing in between. He made his Nielsen book by being hated by most people in Pittsburgh. It paid him handsomely.
Welch has discovered that for herself. She picks fights with conservatives in the worst of ways, but it’s working for her.
She has come out and spit on Charlie Kirk’s grave by shamelessly demonizing him in death. She has put establishment Democrats on blast with the not-so-veiled threat that she and others will come “after you in the same way that we come after MAGA,” whatever that means.
Welch has said Mexican and Chinese restaurants should not let Trump voters eat there, and that MAGA voters should only eat at Cracker Barrel.
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I’ve been around the media long enough to know nothing Welch is doing is new. The only thing that’s different is she’s female doing something mostly men have done before, and usually on radio. She’s working in the tradition of the most notorious shock jocks on the radio. She’s saying things to get people to hate her and then to talk about her. The more they hate, and the more they talk about her specifically, the more clout she gains. She’s using the Don Imus blueprint.
Now, thanks to an apparent boost from the X platform, her career has catapulted to another level. All she needs to do at this point is keep insulting the most high-profile people on the right, and bait them into public spats. That’s the formula.
The only way to break it and break her media momentum is to ignore her. Block her or mute her on X. Don’t share her content, and don’t respond to her in any way. If she’s going to be successful, let her try and do it without conservatives’ help.
Editor’s Note: The Schumer Shutdown is still ongoing, and polls are now showing Americans are increasingly blaming the Democrats for this mess. Democrats are on the verge of caving.
* Original Article:
https://pjmedia.com/tim-o-brien/2025/10/30/jennifer-welch-is-proof-the-new-x-platform-algorithm-is-messing-with-conservatives-n4945443