The saying, which had been phased out by the chain for several years, made an unannounced return this season, prompting shoppers to share and celebrate the discovery of the phrase’s return on social media. The retailer’s website also promotes “The Everything Christmas Shop,” a section of the website promoting the retailer’s Christmas merchandise.
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On Nov. 1, Target issued an article previewing its “Happier Holidays from Target” marketing campaign, which included an ad showcasing a boy and his mother visiting a Target store that quickly transforms into a winter wonderland. However, the phrase “Merry Christmas” is absent from this ad.
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Earlier this year, Target opted not to offer its Pride collection in all of its stores, ending an annual tradition that had occurred since 2012. The chain previously faced major pushback from consumers over its Pride collection in 2023, which included collaborating with a designer celebrating satanism. Estimated losses due to boycotts related to this merchandise were reportedly around $15 billion.